2.5 week case study to assess the effectiveness of the new launch of the product(Physical Object) offerings as participants used it in their natural environment. Participants are from Melbourne.
Phase 1 – Conduct competitive analysis and future threat analysis.
Phase 2 – User interviews and surveys for target demographic.
Phase 3 - Persona and Journey Map of the problem.
Phase 4 - Mock usability testing of the product.
Team of 4
Exploration and deep dive was conducted for companies in same space/ industry which believe in same ideology, that is offering a creative space to educate users. We wanted to see what they are offering to their users.
Technology advancement is the future threat as well as opportunity to grow. There are some exhibits out there which adopted Artificial Intelligence, Virtual reality to have seamless and enjoyable experience for all. How technology can turn ACMI into a booming industry is what we discovered here.
We conducted contextual observation for 2 days at NGV and Melbourne museum to understand and observe people behaviors, emotions and how they interact out there at these places.
We conducted guerrilla interviews at ACMI, Federation square mainly because of 3 reasons :
We spoke to random 19 people around federation square.
We’re trying to find the behavior, pattern, and the reason – Why people attend museums/exhibits?
We got total 82 responses from across the globe, age ranging between 18 – 69 years old.
There were groups we were able to identify all the people we talked. For the ease of understanding we broke them down placed them onto an impact effort chart.
As per our impact effort chart, Children offers highest impact with minimal effort. We targeted children of two main reasons :
It is showing end – to -end process from the beginning of organizing an excursion to the end where teachers and students consolidate on what students have learnt.
We can target kids through teachers. So, teacher was our special persona.
Teachers need a way to receive educational resources from ACMI so that they can provide an effective and engaging learning experience for primary school students.
We believe that by reaching out to teachers with programs and resources, we will enable teachers to provide an engaging learning experience to their primary school students.